Principals
The principals of bWell are personally and professionally dedicated to health and wellness. They bring decades of experience in branding, marketing, employee benefits education, sales, operations, and network development.
Philip Micali, CEO and Founding Principal
Philip Micali has over 20 years experience designing, developing and operating innovative health and wellness companies, including HMOs and specialty managed care programs, both in the US and in Europe. Most recently, Phil led the second sales and government program initiatives at the nation’s leading and pioneering consumer driven health plan, Lumenos.
Prior to his innovative work in developing, selling and implementing health savings account models of reimbursement, Phil spent over 10 years in behavioral healthcare with the nation’s leading managed mental health companies—Value Behavioral Health and Merit Behavioral Care—leading network development, account management and government programs. In these positions he successfully procured and managed over $300 million of annualized revenues. He was also an equity partner in a start up company for oncology disease management and eldercare services portal in the US and Europe respectively.
Phil is actively involved in the New York Business Group on Health as an advisory board member, as well as The Conference Board, serving as a frequent speaker and chair of their health care and employee benefit conferences. He also is the principal researcher for The Conference Board Working Group on Wellness. In addition, Phil is a founding visiting professor of the Masters in International Health Management Economics and Policy at the Bocconi University in Milan, Italy.
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Mary Hobson, Chief Marketing Officer
Mary Hobson brings over 10 years of experience delivering compelling and effective communication solutions in the retirement, financial, and healthcare sectors. Most recently, Mary was Senior Vice President of Consulting at Finity Communications, where she spearheaded cutting-edge CDHC initiatives for industry-leading corporations.
As Creative Consultant at Communi(k), and later Vice President of Consulting at Newkirk Products, Inc., Mary Hobson directed large and diverse creative teams in the creation of award-winning communications for both domestic and international clients.
Mary's professional articles have appeared in industry publications such as Benefit and Compensation Solutions and Profit Sharing magazine. She is a frequent speaker at benefits conferences (including ASPA, Midwest Pension Conference, and the Profit Sharing Council of America), and has been a regular judge for the Profit Sharing Council of America (PSCA) Signature Awards, which honor communication excellence in the financial industry. She has a bachelor's degree from the University of Oregon.