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07 - 14 - 2006

bWell International Releases Cutting-edge Tool for HSA Employee Enrollment —Affordably Priced for 2006!

Stand-alone presentation answers employers' need for user-friendly HSA education.

NEW YORK, N.Y. – July 14, 2006 – Augmenting its cost-effective arsenal of tools for consumer directed healthcare (CDHC) program education and implementation, bWell International today announced the release of the bWell-informedTM Educational Presentation for Health Savings Account (HSA) employee enrollment. Attractively priced for employers at $149.00 for an individual user license, this engaging educational tool provides a 10-minute multimedia overview of HSA plans that makes it easy and enjoyable for employees to understand the new world of HSAs.

"With an emphasis on guidance, rather than advice, the presentation helps consumers build confidence in the increasingly retail-oriented world of health and wellness services," states Phil Micali, founder and CEO of bWell.

Employers can use the bWell-informedTM Educational Presentation as part of an HSA plan enrollment meeting for audiences of all levels of education and sophistication, from office workers to factory workers. The presentation can be customized with company information for a small additional fee. It is deliverable via direct Website download or on CD-ROM.

"The bWell-informedTM Educational Presentation focuses upon the emotional drivers that induce change within each individual," says Micali. "This multimedia presentation makes the intellectual – and the emotional – case for individuals to seriously consider new methods of healthcare reimbursement with simple, effective information and concepts that reinforce the message by images and examples."

"As the nation's leading provider of tools and educational materials serving the booming CDHC marketplace, bWell International is pleased to offer many exciting tools and educational materials," adds Mary Hobson, chief marketing officer of bWell. "The stand-alone multimedia presentation can be accompanied by a coordinated suite of educational materials for employees."

bWell International's consumer directed healthcare products include bWell-informedTM Health Plan Forecaster and bWell-informedTM Health Risk Forecaster.

The bWell-informedTM Health Plan Forecaster, sponsored by employers for their workforce, is the only interactive, personalized tool to help employees evaluate health plan options over time – from 1 to 20 years – based upon individual health and risk factors. bWell-informedTM Health Risk Forecaster is an online assessment that lets employees take a more active role in identifying and managing their health risks and ultimately their productivity. The Risk Forecaster is available as a stand-alone tool and as part of the Health Plan Forecaster.

The bWell-informedTM Educational Presentation will be available for delivery by August 15, 2006. Customers ordering before August 15, 2006 will receive a 10 percent discount. Bulk licenses are available. For more information or to order a copy of the bWell-informedTM Educational Presentation, call 917-254-4151 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it .

About bWell International, Inc.

bWell International brings cutting-edge education products (tools and calculators) and services (consulting and coaching) for promoting consumerism to individuals for employers, governments, banks and health plans marketplaces. bWell is proud to support the initiatives of the New York Business Group on Health (NYBGH) and several other organizations that encourage thoughtful consideration of the role of the individual in the delivery of healthcare services. For more information, visit www.bwell-inc.com, e-mail at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call 917-523-9068.

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