bWell provides businesses and individuals with health education and planning tools, including the bWell-informed Health Plan Forecaster, a learning tool that allows consumers to evaluate health plan options over time based on individual health and risk factors. The Health Plan Forecaster and several component parts--the Health Risk Assessment and the Educational Presentation--can be purchased on a standalone basis or as an integrated tool set. bWell's vendor-neutral educational and personal underwriting tools give individuals the knowledge and foresight they need to choose the right health plan from among many plan types (including HSA options), make the link between health and wealth assets, and make important health and lifestyle decisions.

In addition, bWell helps build consumerism in healthcare and wellness services through the company's bWell-planning coaching and consulting services.